|Burberry Fall/Winter 2016 at London Fashion Week, September 2016|
|Tommy Hilfiger Fall/Winter 2016 at New York Fashion Week, September 2016|
|Tom Ford Fall/Winter 2016 at New York Fashion Week, September 2016|
Word has it that Milan and Paris will resist the move, stating themselves as the homes of luxury by continuing to show a season ahead; moreover it will be harder for fast-fashion brands such as Zara or H&M to keep up with runway styles.
With no doubts, the “See Now, Buy Now” introduction will shake up the fashion industry, but exactly how is to be seen.